Contract - Global Retail Report: Designed to Globetrot

design - features - retail design



Global Retail Report: Designed to Globetrot

05 March, 2010

-By Janet Groeber



The U.S. retail climate is currently challenging—to say the least—but for a handful of North American retail consultancies, there is a bright entry to their otherwise-soft bottom line: overseas work. Certainly international projects and clients are not news for well-established North American firms, but they are gaining importance as domestic work slows.

That’s no surprise to Paco Underhill, CEO and president of New Yorkbased Envirosell, the global retail research and consulting firm that studies the retail landscape worldwide. He puts it this way: “The North American market is ‘over-stored.’” Happily, there are merchants still building, but the action is happening in emerging markets. Naturally, Underhill explains, “our retail design industry has to go where the work is—which is off-shore.”

And that work runs the gamut from projects for North American companies expanding outside their borders to assisting “in-country” retailers crafting new store concepts and designs for their own soil and beyond. Hoping to ride the international wave, firms have added international offices and bilingual staffers to ease the challenge of working with different cultures, customs and currencies.

Retailers are headed where populations are growing, as well as the places where life expectancies are soaring, and where industrialization is contributing Report to burgeoning middle and upper classes. Of course, those retailers and the consultants who serve them might also encounter obstacles, such as aging (or nonexistent) infrastructure, unreliable energy, government red tape, corruption and crime.

Cincinnati-based architecture, design and branding practice FRCH Design Worldwide has a long history of doing international work. “Our international work represents anywhere from a minimum of 10 percent to a high of 40 percent,” depending on market conditions, explains Kyle Kieper, FRCH creative director. The firm has had a number of Korean-speaking architects and designers on staff to handle its longstanding work with Lotte, the Seoul-based department store group. And last November, FRCH opened an office in Sao Paulo to handle its burgeoning business in Brazil, with specialty clients such as O Boticario. On the flip side, there’s also work with the iconic U.S. brand Hilton Hotels, in translating its Hampton brand to new hotel sites across Europe and beyond.

Click to download a free PDF of the full Global Retail Report (courtesy of Contract's sister publication Display & Design Ideas).



Global Retail Report: Designed to Globetrot

05 March, 2010


The U.S. retail climate is currently challenging—to say the least—but for a handful of North American retail consultancies, there is a bright entry to their otherwise-soft bottom line: overseas work. Certainly international projects and clients are not news for well-established North American firms, but they are gaining importance as domestic work slows.

That’s no surprise to Paco Underhill, CEO and president of New Yorkbased Envirosell, the global retail research and consulting firm that studies the retail landscape worldwide. He puts it this way: “The North American market is ‘over-stored.’” Happily, there are merchants still building, but the action is happening in emerging markets. Naturally, Underhill explains, “our retail design industry has to go where the work is—which is off-shore.”

And that work runs the gamut from projects for North American companies expanding outside their borders to assisting “in-country” retailers crafting new store concepts and designs for their own soil and beyond. Hoping to ride the international wave, firms have added international offices and bilingual staffers to ease the challenge of working with different cultures, customs and currencies.

Retailers are headed where populations are growing, as well as the places where life expectancies are soaring, and where industrialization is contributing Report to burgeoning middle and upper classes. Of course, those retailers and the consultants who serve them might also encounter obstacles, such as aging (or nonexistent) infrastructure, unreliable energy, government red tape, corruption and crime.

Cincinnati-based architecture, design and branding practice FRCH Design Worldwide has a long history of doing international work. “Our international work represents anywhere from a minimum of 10 percent to a high of 40 percent,” depending on market conditions, explains Kyle Kieper, FRCH creative director. The firm has had a number of Korean-speaking architects and designers on staff to handle its longstanding work with Lotte, the Seoul-based department store group. And last November, FRCH opened an office in Sao Paulo to handle its burgeoning business in Brazil, with specialty clients such as O Boticario. On the flip side, there’s also work with the iconic U.S. brand Hilton Hotels, in translating its Hampton brand to new hotel sites across Europe and beyond.

Click to download a free PDF of the full Global Retail Report (courtesy of Contract's sister publication Display & Design Ideas).
 


Post a Comment
Asterisk (*) is a required field.
*Username: 
*Rate This Article: (1=Bad, 5=Perfect)

*Comment:
 




follow us

advertisement


advertisement






advertisement


advertisement




Contract Magazine is devoted to highlighting creative interior design trends and ideas that are shaping the industry on a daily basis. Contract is proud to provide you with the most comprehensive coverage of commercial interior design products and resources that procure uniqueness when designing a space. Contract is the modern interior design magazine that recognizes fresh interior design ideas and projects powerful interior design resources.

 

Contract Magazine Home | Interior Design News | Interior Planning Products | Interior Design Research | Interior Design Competitions | Interior Design Resources | Interactive Interior Designing | Digital/Print Versions | Newsletter | About Us | Contact Us | Advertising Opportunities | Subscriber FAQs | RSS | Sitemap

© Emerald Expositions 2014. All rights reserved. Terms of Use | Privacy Policy