It’s not everyday that a once teenage graffiti artist grows into an up-and-coming, award-winning designer with a collection debuting at NeoCon®, but that is just what happened for young designer David Fox, born in 1979. Fox, who was inspired by his school teacher via an introduction to automotive design, took up an interest in design and pursued an industrial design concentration at Teesside University (graduated 1996). He soon took a job with a metal bedstead manufacturer. Just four years later, Fox launched his industrial and product design consultancy David Fox Design in 2011. His style for simplistic forms and well-balanced details has since won him several awards, including the 2009 International Interior Design Awards Product Designer of the Year.
1. With Camira, you are introducing two textile collections—Adrenaline and Nunataks. What was your inspiration?
A lot of my inspiration comes from objects, scenes, images scenarios in life. Adrenalin takes its cue from "liquid fluidity" forming a convergence of graceful, fluid lines in an adrenaline rush, which breathes life into the soul of the fabric; while "Nunataks" is taken from stunning mountain peaks, whose jagged ridges protrude from dramatic ice fields below where the repetitive echo of stepped inclines becomes more subtle in shade.
2. Did you face any challenges in designing for Camira/textiles that you didn't expect, and what were they?
It’s a different philosophy. Typically in the past, I designed furniture—technically crafting a piece, that is balanced, sits well, and performs an aesthetic and engineering function. With fabric, it's still about proportions but color theory plays a larger role to ensure the palette and textures are correct.
3. Which do you enjoy more: designing for a textile or a piece of furniture?
I gain satisfaction from both—as the saying goes, variety is the spice of life! There is a lot more creativity left in the pot to further the fabric portfolio.
4. What trends are most prevalent in textile design today?
I think that the textile industry evades trends: it's a blank canvas to do whatever inspires the designer at the time.
5. Why do you feel that design important and influential?
Being that furniture design sometimes follows catwalk fashion trends that then filter d into the interiors industry, color and texture are important. Interior spaces are backdrops for humans to interact, show their style.
6. Do you feel being a young designer today is a hindrance or an opportunity in the A&D market, and why?
I'm 36 years young; but like a good joint of meat, you could say I have had plenty of seasoning. At age 25, I was the design manager for a $22-million turnover, bedroom furniture business. My boss at the time gave me a lot of responsibility, and fortunately I produced the results [and learned a lot in the process]. I established David Fox design with having never designed a chair before, and I produced a range of products that are now among some of the best sellers in the United Kingdom. Being young and passionate and wanting to do better is the key to opportunity. I can’t see any hindrances at this point but life's a journey.
7. What has been your greatest learning experience?
Looking and analyzing objects shapes forms. Stripping them down to the basic and asking, “Why is this not so good? How can we make things better?”
8. What advice do you have for other young designers looking to make a name?
Don't expect to become a celebrity designer over night. Work hard—and when you think you have worked hard enough, work a little harder. Always believe you can achieve something. It’s your vision, if someone wont buy into or share your vision then find someone who will.
Camira is exhibiting at NeoCon® 2011 at Space No. 8-9058. David Fox will be available for meetings on June 14 from 1.00 p.m to 5.00 p.m.